CRUSHING IT!: HOW GREAT ENTREPRENEURS BUILD THEIR BUSINESS AND INFLUENCE-AND HOW YOU CAN, TOO
In this book I offer new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms!
JAB, JAB, JAB, RIGHT HOOK: HOW TO TELL YOUR STORY IN A NOISY SOCIAL WORLD
In Gary’s third best-seller, he aims to show managers, marketers and small business owners how they should be outlining and approaching their social media strategies. When they plan for the “right hook”—their next campaign that will produce profits—they need to be setting it up long beforehand with jabs, aka, creating content that’s perfectly adapted to specific social media platforms and mobile devices. Gary uses divert content and engaging with customers to build relationships. It’s not just about developing high-quality content; it’s also about developing high-quality content and unique case studies for each major platform (Instagram, Twitter, Facebook, Tumblr and Pinterest) to illustrate exactly what to do and what not to do.
THE THANK YOU ECONOMY
The best-selling Thank You Economy offers compelling, data-driven evidence that we have entered into an entirely new business era, one in which the companies that see the biggest returns won’t be the ones that can throw the most money at an advertising campaign, but will be those that can prove they care about their customers more than anyone else. The businesses and brands that harness the word-of-mouth power from social media, those that can shift their culture to be more customer-aware and fan-friendly, will pull away from the pack and profit.